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The agency should demonstrate — using at least one case study — that they have continued to challenge existing thinking and practice in the industry with ingenious strategy, groundbreaking usage of digital media platforms and high-quality executions.

JUDGING CRITERIA

The judges will be looking at:

– Innovation: How you have continually challenged the current practices in digital media in the particular sector/industry which you are submitting entry for.

– Creativity: If you are presenting a marketing campaign, demonstrate your agency’s creative approach in executing the
campaign, and in detail, present the outcome against set objectives

– Outcome: Your KPIs against the creative piece.