This category is open to Sri Lankan and South Asian companies, organisations and brands.
Having well-coordinated activities are critical to the success of any marketing campaign. Participants should demonstrate how different mediums have come into play — simultaneously or in different stages of the campaign— to make sure that the marketing message is received by the greatest number of people within the target market. In your entries, highlight how digital have played a pivotal role in the campaign execution.
The judges will be looking at the following:
– Execution: How the medium has been used to positively influence the success of the campaign.
– Innovation: Have you explored new digital platforms in administering the campaign.
– Outcome: Your KPIs against the campaign objectives.